Horch was a German car manufacturer, which traced its roots to several companies founded in the late 19th and early 20th century by August Horch. It is one of the predecessors of the present-day Audi company, which itself resulted from the merger of Auto Union Aktiengesellschaft (AG) and NSU Motorenwerke in 1969. Auto Union AG in turn was formed in 1932, following the merger of Horch, DKW, Wanderer and the original Audi Automobilwerke GmbH Zwickau, established by August Horch in 1910. In 1904, August Horch developed the first six-cylinder engine, which appeared in 1907. He succeeded in making the Horch brand highly desirable by introducing art into the firm’s advertising. He recognized that only a brand emphasising Horch’s unique characteristics would be successful. In 2021, Audi reused the Horch name as a flagship trim level for the Audi A8 in China to compete with the Mercedes-Maybach S-Class. We celebrate this company with a later Audi …
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